Tag: startup
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What Does Branding Mean for Small and Micro-Enterprises
50% of the American Economy May Be Unattached to This Marketing Concept There are as many different definitions of a brand as grains of sand on the beach. However, one of the best definitions is that a brand is “a name, term, symbol, or design (or combination of these) used by a firm to identify…
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100% The Same: Organizational Culture in Martial Arts Businesses and Other Microbusiness
Recently I sat in on a Facebook live consulting group making their case for better business administration techniques in the martial arts industry. Since I’m in the martial arts industry, have an MBA, and my Ph.D. domain is micro business culture and leadership, I was interested in knowing if the newer people in the business…
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Micro Businesses Mission Statements Is Yours 100% on Brand?
Micro-business owners are entrepreneurs with a passion for their products and services but frequently face external financial oppression due to their size. The lack of capital sources and income fluctuation can cause internal doubts, fears, and assaults on their energy level and spirit.