Tag: mission statement
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What Does Branding Mean for Small and Micro-Enterprises
50% of the American Economy May Be Unattached to This Marketing Concept There are as many different definitions of a brand as grains of sand on the beach. However, one of the best definitions is that a brand is “a name, term, symbol, or design (or combination of these) used by a firm to identify…
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Micro Businesses Mission Statements Is Yours 100% on Brand?
Micro-business owners are entrepreneurs with a passion for their products and services but frequently face external financial oppression due to their size. The lack of capital sources and income fluctuation can cause internal doubts, fears, and assaults on their energy level and spirit.
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Nearly ½ of your Competitors Don’t Have a Purpose Statement: How to Capitalize on Their Error
Why a Purpose Statement Matters: Even if you have a purpose statement, these simple tests will help you find out if you are part of the prepared ½. In the age of rapid change, global pressure on all businesses small and large, turbulence in the economy, and obsolescence caused by technology, the only edge you…