Tag: micro-enterprise
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What Does Branding Mean for Small and Micro-Enterprises
50% of the American Economy May Be Unattached to This Marketing Concept There are as many different definitions of a brand as grains of sand on the beach. However, one of the best definitions is that a brand is “a name, term, symbol, or design (or combination of these) used by a firm to identify…
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Partnering Your Small Business with Your Community in a Substantial Way
We, small and micro-enterprises, are over 50% of the US economy. Let us help each other in the greater community sense. Let us be known as different from the big ones, with offshore offices.
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100% The Same: Organizational Culture in Martial Arts Businesses and Other Microbusiness
Recently I sat in on a Facebook live consulting group making their case for better business administration techniques in the martial arts industry. Since I’m in the martial arts industry, have an MBA, and my Ph.D. domain is micro business culture and leadership, I was interested in knowing if the newer people in the business…
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Micro Businesses Mission Statements Is Yours 100% on Brand?
Micro-business owners are entrepreneurs with a passion for their products and services but frequently face external financial oppression due to their size. The lack of capital sources and income fluctuation can cause internal doubts, fears, and assaults on their energy level and spirit.
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Digital Transformation for Millions of Microbusinesses: Through a Covid19 Lens
Why Microbusinesses Should Consider Digital Transformation: The research is clear for middle-sized and large businesses in all sectors of the economy, but conventional wisdom states that micro- and small- businesses don’t have either the capital or the skill set necessary to take advantage of most aspects of transformation. Conventional wisdom is wrong.