Category: Social Issues
-
What Does Branding Mean for Small and Micro-Enterprises
50% of the American Economy May Be Unattached to This Marketing Concept There are as many different definitions of a brand as grains of sand on the beach. However, one of the best definitions is that a brand is “a name, term, symbol, or design (or combination of these) used by a firm to identify…
-
Using Your Small Business to Assist Your Community in a Substantial Way
A Culture of Honoring Your Community Counter to how many businesses practice, the small business literature assumes that smaller firms do not have the capitalization or other resources necessary to contribute to non-profit organizations (NPOs), non-governmental organizations (NGOs), or governmental agencies. Much of my research is on determining if the evidence contradicts this blind assumption.…