Category: Business Solutions
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What Does Branding Mean for Small and Micro-Enterprises
50% of the American Economy May Be Unattached to This Marketing Concept There are as many different definitions of a brand as grains of sand on the beach. However, one of the best definitions is that a brand is “a name, term, symbol, or design (or combination of these) used by a firm to identify…
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What’s My Faith Got to Do With It?
We have been asked more times than I can remember why we have made some counter-business-culture choices. That’s when we honor God with words after we honor him with actions. We get to tell them about Jesus’s love for helping the poor, the weak, the jailed, the hated, and the lost. We honor God even…
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Partnering Your Small Business with Your Community in a Substantial Way
We, small and micro-enterprises, are over 50% of the US economy. Let us help each other in the greater community sense. Let us be known as different from the big ones, with offshore offices.
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100% Devoid of Hierarchical Leadership Structures – Effective Collaboration
Rather than ‘if it’s going to be, it’s up to me,’ this frame insists that collaborative partners need to feel and be in the same boat, fighting the same storm, with the same risk, goal, and reward.
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Digital Transformation for Millions of Microbusinesses: Through a Covid19 Lens
Why Microbusinesses Should Consider Digital Transformation: The research is clear for middle-sized and large businesses in all sectors of the economy, but conventional wisdom states that micro- and small- businesses don’t have either the capital or the skill set necessary to take advantage of most aspects of transformation. Conventional wisdom is wrong.